Brand and Logo

The RIVERE℠ logo is the artistic version of leaves derived from Liquidambar, a genus of trees, commonly referred to as Sweetgum. This native tree is an ancient source of beneficial compounds that offer modern benefits. The logo stands for ‘river reverence’, and all that it connects. It depicts the connection of a flowing river, interaction of plants with the water way, and four dots that stand for research, education, technology and ecoculture. The logo colors show an ombre effect of how blues and greens are ever present in ecosystem services from the air we breathe, the water we drink, and abundant plant life.